How to Grow A Startup
Growth is the key to success, but starting a business is really difficult. This is incomprehensible to many founders. What makes things more difficult is a large number of strategies and compromise technologies that determine how we should promote our own growth and marketing efforts.
I think this is because many founders like brands and we fantasize about going to nightclubs. The stories we hear about Dropbox, Airbnb, or other unicorns lead us to believe that growth is the pursuit of magical choices that change the course of our history. As a source of inspiration, many founders view it as a secret and apply it regardless of their product or the background of their customers.
Instead, these startups posed a question: "Which marketing channels can help us find the customers of our dreams? This has led them to start a growth process that requires a lot of experimentation, measurement, and learning to make their growth machine work. Talking about building a growth machine may sound simple and fun, but how do you start the process from scratch?
1) Don’t take hacks out of their context. 2) Don’t experiment with many acquisition channels at once. 3) If you can’t measure it, you can’t manage it. 4) Do things that don’t scale 5) Focus on a small niche
A few months passed, and I sat down to really think about the WHO. I realize that our proposal may not satisfy all founders who are willing to develop their products.
Many investors have provided terrible advice to fledgling entrepreneurs: "Your idea is too small. You have to look at the ground and target a larger market." If you come up with an unusual idea to build your startup , Don't go too far. This may seem counterintuitive, because most founders worry that if they do, they will lose potential customers. Start small.
Start-ups are more likely to accelerate growth by narrowing their target audience, better understanding customer needs, developing more targeted products, and marketing messages for specific audiences. With a small audience, startups can expand their market and expand their product supply to reach a larger market segment.